A New Take on Iconic Bugaboo Designs
The exclusive collection features three of Bugaboo’s celebrated strollers: the Butterfly 2, the Fox 5 Renew and the Dragonfly Plus, alongside a curated accessories range including a stylish tote bag.
Each piece is presented in a rich Tobacco Brown colourway with Saddle Brown accents, creating a sophisticated aesthetic designed to complement the modern parent’s personal style. The collection draws inspiration from Stella McCartney’s iconic Falabella bag, translating its signature design codes into unexpected details across the strollers and accessories. The distinctive diamond-cut chain, inspired by a horse bit, is woven into the canopy, while vintage gold medallions and the Stella McCartney logo add subtle luxury touches.
The strollers are thoughtfully designed to keep little ones comfortable through every stage of their early years, with spacious, ergonomic bassinets, comfortable reclining seats and considered details such as adjustable headrests, footrests and a cosy newborn foot cover. The result is a stroller collection that feels as considered from a fashion perspective as it is from a functional one.
Designed With Responsibility in Mind
Beyond its aesthetic appeal, the collaboration reflects the shared values of Bugaboo and Stella McCartney around innovation and more responsible design.
The stroller fabrics are made using recycled polyester derived from plastic bottles, while water-free dye technology helps reduce reliance on water during the colouring process. Hardware incorporates a combination of bio-based materials and recycled aluminium, further reinforcing the collection’s focus on more conscious material choices.
Longevity is also at the heart of the design. True to Bugaboo’s philosophy, practicality and performance remain central, creating pieces designed to accompany parents through everyday adventures while maintaining their distinctive look.
Celebrating Parenthood Without Losing Yourself
The campaign brings to life the idea of embracing parenthood without losing your individuality, through model, entrepreneur and first-time mother Poppy Delevingne.
Set against natural landscapes, the campaign captures intimate moments of motherhood through a contemporary lens — moments of freedom, connection, playfulness and pause
Rather than portraying motherhood as a complete departure from individuality, the campaign celebrates the idea that being a parent can be an extension of who you already are. As Poppy Delevingne puts it, the collaboration makes everyday moments with a little one feel “even more special,” reflecting the collection’s balance between practicality, joy and personal expression.
The collection represents more than a designer collaboration. It reflects a broader shift in modern parenting, where functionality, aesthetics and values increasingly come together.
From the compact Butterfly 2, designed for travel, to the Fox 5 Renew, built for everyday adventures, and the Dragonfly Plus, created for city living, the collection brings Bugaboo’s technical expertise together with Stella McCartney’s unmistakable approach to luxury design.
